THE KEG STEAKHOUSE RESTAURANTS
Art Consulting and Project Management for 60+ locations
– ABOUT THE PROJECT
Working as the art consultant for The Keg Restaurants for 8 years on over 60 North American locations- including key new build projects in Toronto, Montreal, Phoenix, Denver and Dallas – was a long creative adventure in how to help revitalize a brand’s image on a budget through the selection of art. Image matters in hospitality environments – what’s on the wall sets a pace for the customer experience and gives a vibe to the room. Through the years of these many projects, the Keg was undergoing a transformation lead by visionary new management determined to reenergize the brand’s identity with a younger urban audience. Under David Aisenstat’s leadership, the Keg marked a new stylish path forward – no more grainy old photos of early settlers or farm tools (a hoe, a rake, tractor parts) stuck to a wall. The new restaurant interiors – many designed by the great hospitality designer, Elaine Thorsell – became open and vibrant. For each location, the artwork package and placement of art became a key opportunity to create a stylish buzz for these beautiful new interiors. Each project was a complete art consulting package – including project management, art ideation, art sourcing, artist commissions, art placement and install.
The use of original art and well-curated prints in a restaurant or hospitality environment matters more than the chosen art’s aesthetic. Art adds energy and personality to a room and an important sense of human community. Art can also create an emotional and memorable spark in an audience and add to what makes the hospitality brand stand out.The key for any art consulting project is to represent the brand (or person’s) values, energy and style while also finding a great piece of art at the right price. The Keg Restaurants is a smart example of a brand making creativity central to its identity.
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling - involving written and visual content - is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences.
With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections.
Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
Do you have a project that needs some strategic help? Or a good story?