A Fantastical Phenomenon
– ABOUT THE PROJECT
The history of early photography, when light was being first transformed into substance, is revelatory. Writing about the wet-plate collodion tradition for contemporary photographer Robert Kenney involved lots of intriguing research into the initial processes and people (often itinerant chemists) made the first photographs happen. So many extraordinary stories.
“In the dark room, the glass plate is developed by free-hand pouring ferrous sulphates and then the revealed image is fixed to the plate by immersing it in a chemical bath. This act of the image blooming to life is revelatory – you have no idea what you will see until that moment.“
– Barry Dumka
A Fantastical Phenomenon
Developed in the early 1830s, during that great nineteenth century age of scientific advancement, photography was an instant hit. A fantastical phenomenon. Light was suddenly given substance and the face of the world changed.
For the first 20 years a photograph was a daguerreotype, an image rendered on a polished silver-plated sheet of copper. Unfortunately, like many first iterations of an idea, the daguerrotype had some drawbacks despite its amazing propertties. Since only a positive could be made directly to the copper substrate, the image could not be endlessly reproduced as with a negative. And the image appeared flinty and was easily marred – most daguerreotypes were sealed in decorative cases for preservation. It was also an expensive and dangerous process, particularly as the photographer was required to use a mercury vapour to develop the image which often lead to neurological disorders. But the results seemed to justify the risks.
In 1851, Frederic Scott Archer, a genial Brit, who worked as a sometimes sculptor and itinerant chemist, came up with the formula that would allow the emulsion collodion (then used as a clotting agent to treat the wounded during war) to be used for a much more ethereal idea. The wet-plate collodion process was cheaper, more efficient, less dangerous and opened the field of photography to everyone rather than just a wealthy elite or studio audience. In my opinion, the collodion process allows for as much craft as chemistry to be involved in the making of an image. But first you have to know the rules before you can bend them.
— (end of excerpt)
© Barry Dumka/BCREATIVE CONSULTING
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling - involving written and visual content - is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences.
With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections.
Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
Do you have a project that needs some strategic help? Or a good story?