SALES EVENT CONCEPT AND MARKETING
ONE NIGHT IN BYZANTIUM
Sales Event for Suzy Baker Design
– ABOUT THE PROJECT
In the historic 1000 Parker warehouse building, Suzy Baker has a beautiful emporium of vintage Turkish textiles and hand-made soft goods using textiles she’s carefully curated during her many travels through the Middle East. In order to raise the profile of her designs and business, BCreative was brought on to organise and market a unique one-night event – not a standard sales event but one with a creative flair to showcase the client’s creative purpose. One Night In Byzantium was the result. A mixed-media cultural event that featured the client’s collection of Turkish goods along with Turkish-themed films and a live performance by a French-Turkish chanteuse. A wildly successful night. And it was an honour that the national Globe and Mail selected One Night In Byzantium for their 10 Best To Do In Vancouver list.
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling - involving written and visual content - is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences.
With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections.
Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
Do you have a project that needs some strategic help? Or a good story?