Feature Article for RK Photography



Academic, writer and myth-making power ranger, Joseph Campbell  was and remains the shining light for generations of artists and spirituality seekers through his masterful writings – particularly with his seminal work, The Hero Has Two Faces (1949) which explores his theory of the journey of the archetypal hero shared by world mythologies. Through his many years of academic research into the core texts of diverse religions and cultural  cosmologies, Campbell put forward the idea that there is a monomyth at the centre of all faiths. Campbell’s idea of the hero’s journey has been culturally pivotal and his dictum that people, to achieve personal and spiritual fulfillment, should “follow your bliss”remains potent. Campbell’s writings were a key inspiration for the work of my client Robert Kenney who sought to explain why they matter so personally to his life’s work. Authenticity is the core commitment of his artistry. 

 “On a trip up the Inland Passage in 1932 that brought him to British Columbia (he had tea in Nanaimo while fogged in), Campbell was profoundly affected after seeing the ruined native village of Masset in Haida Gwaii.   All those old totems of identity were gone and the community was suffering spiritual neglect.  Without myth, Campbell wrote, modern society would also ‘fall to pieces’.  Myth makes man whole.” 

– Barry Dumka  



Feature Article for RK Photography

“The big question is whether you are going to be able to say a hearty yes to your adventure.”        

 – Joseph Campbell


Authenticity is as much a buzz word these days as fame.  In my opinion, one is made of earth, the other plastic.  There are a million brightly-lit reasons for fame’s magnetic appeal, but the value of authenticity –  the deep line that runs through so much of our contemporary yearning for spiritual purpose – was ploughed by just one man: Joseph Campbell.


Most people remember Campbell for his influential series of conversations with the PBS interviewer, Bill Moyers, aired in 1988 and the best-selling companion book, The Power of Myth.  Both lit a fire in the public imagination and elevated Campbell into a cultural visionary and cult figure.


But it was Campbell’s first book , A Hero With A Thousand Faces, published in 1949, that marked out the path for how to lead a life of meaning.  George Lucas re-wrote the screenplay for Star Wars based on the book, turning his script from a lost in space story to a hero’s journey toward mythic fulfillment.  Campbell had a long habit of provoking creative exploration and he knew enough about the value of myth to make his own life mythic.  One long adventure toward purpose.


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Our Services

Copywriting + Ghost Writing

What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.

Content Creation + Marketing

What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling - involving written and visual content - is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.

Art Consulting + Event Curation

What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences.
With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections.
Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.


As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process. 

Do you have a project that needs some strategic help?  Or a good story?