The Value of What Gets Left Behind
– ABOUT THE PROJECT
For UK-based fine art photographer Darren Nisbett, he likes discovering abandoned spaces and re-purposing their value through his photography. There is always lingering value in what gets left behind. Nisbett earned media attention for his evocative series of images photographed in Pripyat, Ukraine which is the deserted city closest to the Chernobyl nuclear plant disaster. Nisbett’s stories from the time he spent in the exclusion zone – among buildings now re-greened with trees and vegetative growth and along streets frequented now by wild animals – is haunting. Nisbett is sensitive to the places that many others simply forget. BCreative had the chance to work with Darren on several marketing efforts and also this essay to elevate the meaning and value in the way he sees a crumbling world still ripe with potential.
“Nisbett’s work in Archeology is another treasure hunt for meaning among places now lost to the outside world. We are often blind to the fragile beauty in the archeological ruins of everyday lives. The lingering value in what gets left behind. His image “TV Set” is sorrowful but resilient – the now three-legged sputnik-era tv set looks like the last sentinel of a less ostentatious age. So much in Nisbett’s view feels stalwart. These things, like memory itself, endures.“
– Barry Dumka
The Value of What Gets Left Behind
What is it about derelict buildings and deserted places that attract some people. They get lured in by absence and emptiness often looking for a cheap thrill. An adrenaline rush of danger. The connection is often more visceral than poignant. Darren Nisbett comes upon these places with a more purposeful intent and finds them still fertile with creative possibilities. He spies the heart in them in unexpected ways.
Nisbett’s photographs certainly betray an adventurous spirit willing to kick around in rough corners. But he also sensitively marks these scenes with an elegiac grit. The light falls gracefully. The mood is contemplative. The opportunity for meaning very personal. Nisbett represents more than merely what he found. The photographs are an evocation of the experience of loss and memory and making sense of our place in an ecological system forever changing, with or without us.
— (end of excerpt)
© Barry Dumka/BCREATIVE CONSULTING
Copywriting and Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
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BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling - involving written and visual content - is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences.
With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections.
Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
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