– ABOUT THE PROJECT
Carla Tak’s work is a mystery inside a riddle inside a gorgeous piece of art. Her abstract paintings and calligraphic prints manifest the emotions and experiences that are at the heart of her artistic practice. Tak’s a truth teller in abstracted form. In our conversations, the artist as lifetime explorer comes through – her desire to keep seeking and finding more in her self and her story to share through her art and life. Curiouser and curiouser she goes. The work in Carla’s series, The Journals, is ruminative and transfixing.
“Intimate and intriguing, the limited edition journal prints bear witness to the power of self-reflection and the marvel of transformation. Woven into this tangle of calligraphy is a story of struggle and resolve, hope and heartache and redemption. Patterns of thinking spooled into a magic box of abstraction that still offer a meditative value.”
– Barry Dumka
“A psychiatrist insisted I journal write every morning as soon as I awoke. Three pages freehand. Did not matter what I wrote. Did not matter about spelling, composition, punctuation or style. The point was to purge.”
– Carla Tak
Carla Tak began journaling at 34 and continued the effort as a daily ritual until she was 50. As a form of personal psychotherapy, the journals offered the opportunity to explore the unrestrained truth of her feelings in the years before she began her art practice. In her rhythmic looping style, Tak spilled out stories of hardship, sadness and devastation. There was a lot of swearing. As the point was to release, not chronicle, her emotions, Tak would often layer one sentence over another pushing the visual effect of the page toward abstraction. She found beauty among this chaos.
Of the thousands of pages written over the years, only 5 individual sheets were retained and the rest were burnt – a purging of the purge. The artistry in these pages was only considered years later after Tak began her painting career. In hindsight, the journal writing proved to be a gateway to Tak’s artistry, acting as the creative release for all the emotions that she would later build into her lyrical abstract work.
— (end of excerpt)
© Barry Dumka/BCREATIVE CONSULTING
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling - involving written and visual content - is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences.
With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections.
Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
Do you have a project that needs some strategic help? Or a good story?