The Visual Order of Space
– ABOUT THE PROJECT
Born in Winnipeg “under a vast prairie sky”, Michael Levin has long observed how the world around us can be abstracted into its simplest forms, seen only for its essential elements. Levin is a master minimalist and has a keen appreciation for the visual order evident under all the chaos and clutter our lives get caught up in. His ability to strip away all superfluous elements to focus attention on moments of pure beauty is astonishing. In doing so, Levin has become an important visionary in the world of fine art photography with many awards and other accolades to his credit. I’ve had the pleasure of working with Michael on several projects and his passion for seeing the detailed beauty in the world remains vital to his life.
“Levin’s spare arrangements and structured tonal composition point the work in the direction of minimalism but the air of emotion and mood that holds to each scene suggests more expressive possibilities. While Levin avers a spiritual dimension to his work, he allows for the revelation that comes from seeing in a particular way. The photographs are less about knowing a place than discovering a self. With each photograph, Levin is learning to express himself, to use the language of the image to tell a more trenchant story of how he sees when he is out in the world looking for more.” – Barry Dumka
The Visual Order of Space
The lure in a Michael Levin photograph is simplicity but its logic comes from a more complex awareness of space. What Levin does best is to find common objects and make them compelling as an image. Unlike some photographers who apply thematic rules to their choice of subjects or weight the work with conceptual ideas, Levin puts himself out there more freely, riffing on the unexpected possibilities in found locations and objects. He is not trying to prove a theory but rather tell the story of his experience in a clear, precise language. And he instinctually understands the visual order of space.
In his photographic work, Levin has the unique advantage of years practicing the flamenco guitar, including studying in Spain. It’s an unlikely but useful training ground for teaching an artist to interpret a scene. By learning about the colour and cadence of sound, Levin knew better when to strike a note that would add to the emotion of the flamenco dance. A camera is an instrument of interpretation no less than a guitar and Levin has learned to play both well.
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© Barry Dumka/BCREATIVE CONSULTING
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences. With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections. Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
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