THE Good Of The Earth
– ABOUT THE PROJECT
Now based in Atlanta, Puerto Rican-born landscape photographer Loscar Numael has made his homeland central to his artistic journey. Numael’s photographs of Puerto Rico’s wild landscapes and historical locations expressively animate the appeal of this fragile island which is often the subject of storms and other hardships. In working with Loscar to bring structure to his portfolio and message, I was fascinated to learn all the cultural lore that makes Puerto Rico such a storied place. It’s a land rich in history and national pride.
“In their use of amorphous shapes, elongated fields of colour and vertical, jagged and sinuous lines, Burdeny’s images suggest the painterly expressiveness of Rothko, Still, Newman, Diebenkorn and late career Willem de Kooning. The effect is less intentional than it is available – Modernism’s abstracted reordering of the visual landscape (which essentially got going in pre-WWI Paris with Robert Delaunay and his aerial scenes of the Eiffel Tower) permits a non-objective reading of these compositions.”
– Barry Dumka
The Good of the Earth
Don`t worry about the noise
Don`t worry about the water
Don`t worry about the wind –
If you are going out
Beware of mangoes
And all such beautiful
– Victor Hernandez Cruz, The Problem With Hurricanes (1949)
The great Puerto Rican poet Victor Hernandez Cruz knew intimately that the tropical beauty of his birthplace was a double-edged sword. Storm-ravaged, rain-soaked, conquered and capriciously ruled, pulled in one direction by Spain, yanked in another by the US – the island has suffered its sorrows. With dignity. When the Roosevelt-era documentary photographer Jack Delano – kin to the social realism photography of Walker Evans and Dorothea Lange – arrived on assignment in Puerto Rico in the early 1940s, he found a country almost beaten by its plight. In the Foreword to Puerto Rico Mio, his seminal book published by the Smithsonian, he wrote: “I’d seen plenty of poverty before but never anything like this.” Still Delano ended up making San Juan his home. Even in hard times, Puerto Rico had its charms. The lure of the island has never been denied.
Fine art photographer Loscar Numael cuts to the core of what makes Puerto Rico – or anywhere else he shoots – alluring. He has a sharp eye for when beauty becomes compelling. When it commands attention. His series of photographs – both black-and-white long exposure and lush color – shot around Puerto Rico are marked by a native son’s appreciation for his heritage. And a sensitivity to the lush details of sub-tropical life.
— (end of excerpt)
© Barry Dumka/BCREATIVE CONSULTING
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences. With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections. Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
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