HY'S STEAKHOUSE AND COCKTAIL BAR
Art Consulting and Project Management
– ABOUT THE PROJECT
Now Canada’s premiere collection of high-service steakhouses, Hy’s Steakhouses began in 1955 with a single restaurant in Winnipeg run by the legendary Hy Aisenstat. Given the brand’s storied history and long commitment to creating richly beautiful dining environments, it was a distinct honour and challenge to be hired to oversee the artwork selection for Hy’s completely new main Winnipeg location. The final collection ranged from figurative pieces to lush landscapes and, in the leather-rich cocktail lounge, an oversized canvas of a Belle Epoque-era showgirl adding grand style to the room. It was a privilege to work with the visionary team at Hy’s to help reinvigorate the allure in their brand.
Art in a restaurant setting plays multiple roles and offers some key benefits. Art,in whatever form or flavour, conveys style and personality and distinction; it adds colour and energy and creative vitality to a room; and sparks intrigue and emotion and a sense of place. The question is what to choose – which is what makes each art consulting project such a fascinating puzzle to solve.
Copywriting + Ghost Writing
What you say matters.
BCreative Consulting provides our clients a wide range of written and ghostwritten material to achieve their messaging goals. The key is to write with an audience in mind. Emotion, authenticity and storytelling all play a part in capturing the attention and loyalty of others.
For artists, personal brands and small businesses, the story of their creative individuality - the vital core of their identity - is a powerful opportunity to connect what they do with others. Your audience wants to be informed and inspired. Go at it with gusto.
Content Creation + Marketing
What you share matters.
BCreative Consulting works with our clients to shape the image and stories they share in this social media-fuelled marketing age. Digital storytelling is one of the most effective methods for growing audience engagement, developing your brand presence and driving sales. Compelling content earns you stature, inspires trust and stokes curiosity and loyalty. But you have to think about your audience as much as yourself. Still, even the most personal stories can have universal appeal. Be relatable and be inspiring.
Art Consulting + Event Curation
What others experience matters.
BCreative provides art consulting and event curation services for select projects to create aesthetically appealing and client-focused experiences. With extensive art consulting and project management experience for residential, commercial and hospitality projects throughout North America, we know the vision and strategic choices necessary to create exceptional art collections. Sales-focused creative events also require strategic planning and a purposeful vision. To create lasting value, it's essential to make a beautiful first impression.
As a freelance creative consultancy, BCreative Consulting gets involved in many unique projects specific to the needs of our clients. We enjoy insightful conversations, positive client relationships and heralding the authentic meaning and value at the core of all creative efforts. It’s a powerful opportunity – and a great challenge – to inspire an audience. And we love being part of that process.
Do you have a project that needs some strategic help? Or a good story?